What is merch by Amazon?

It’s basically a royalty based program where you get paid based on your artwork, also known as a print on demand service, so you are not really selling T-shirts, you’re licensing your artwork to Amazon.

This is how it works, you will upload your own artwork, choose a product type and color, and create a product description, every time, your’ product sells, you earn a commission.

The big advantage of this program is that it does not require any investment in inventory, product handling or shipping, Amazon merch does all that for you.

How much money can you make per sale?

This depends on your product price, as you are paid royalties, you will get a percentage of each sale, below is the tiered royalty payout specifically for T-Shirts as of the time of this writing:

amazon merch royalty calculation

Can you make money on merch by Amazon?

The short answer is yes, in fact, there are a lot of folks making a living from their income from Amazon merch, now, like any other t-shirt design business, this requires consistent effort and knowledge about artwork, trending designs, fashion, etc. We also recommend Amazon merch research tools that can help you with your Amazon merch journey.

How much does merch by Amazon cost?

The recommendation is that you start with the price of $19.99 per month program, this price allows you to upload enough designs per day to have a good idea if the Merch by Amazon print on demand (POD) program is for you.

How do you get on merch on Amazon?

Currently, this is an invitation-only program so you need to request an invitation and wait for Amazon’s approval before you can start uploading any artwork/designs.

Follow these steps to get started:

  1. Request your invitation to join Merch by Amazon here.
  2. Once approved, make sure to read all about their terms of service, account options, intellectual property, etc.
  3. Create your first designs and do a market test, this could be as simple as polling your family and friends to determine which artwork is best.
  4. Upload your selected design, decide on pricing, and complete the product description.
  5. Promote your t-shirts via social media, email, or your own website.

How long does it take to get approved for Amazon Merch?

Due to the huge success of this program, they are not promising any specific timeframe to approve new accounts, however, once you sign up, you will get a notification email telling you more specifics about timing.

How many designs can I submit per day?

There are sever tiers based on the number of sales you have achieved for specific products. The Merch by Amazon team selects those content creators who have sold the number of units required to move to the next level. For instance, if you’re in the Tier 10, to move to the Tier 25, you need to sell at least 10 units of the same product.

These are the current tier levels:

  • 10
  • 25
  • 100
  • 500
  • Pro (by invitation)

How do you sell your T-shirts/Designs?

The three most common strategies to get people to your Amazon merch listings are:

Merch by Amazon Organic traffic

Make sure your product listing is optimized for title, description and specific keywords related to your item. It might take a while to rank your listings on Amazon but once you’re on page one or two, organic sales will start to roll in.

You may also create your own website to promote your products and then use SEO (search engine optimization) to get it to rank high enough to get some organic traffic from Google.

Paid Ads

If you have some budget for advertising, you can drive some paid traffic to see how your products convert, as you sell more, your organic rankings will also improve.

There are a vast number of places where you can advertise, the most popular are Facebook, Google, and Yahoo. Make sure to advertise your products on a platform where your ideal customer spends time, for instance, Yahoo and Facebook are typically for older people, let’s say over 30 years old, you might want to use Instagram if your designs appeal to a younger crowd. Needless to say, be very careful with paid ads, you can lose your shirt in no time (pun intended).

Social Media

If you have a following on Facebook, Instagram, Pinterest or any other social media platform, this is the time to reach out, show your designs and get some sales. If you don’t have a following yet, now is a good time to get started. Think about using influencers to exponentially increase your social media exposure.

Merch by Amazon new account form

Start your journey with Merch by Amazon.


  1. Tabit on June 17, 2020 at 4:37 pm

    I would add that you can also sell merch on your own store, either Shopify or WooCommerce. Why? because this allows you to have more control over your customer base, and offer a better customer experience.

  2. fosterman on June 19, 2020 at 12:25 pm

    Thanks for the info, what would you say is the most important thing to know when starting a merch biz on amazon?

    • Staff on June 22, 2020 at 2:32 pm

      Hey fosterman,
      Without any doubt, not learning about trademarks is a HUGE mistake, this can bring your business down overnight. Because you’re dealing with artwork, you need to know how to legally obtain it (unless you are the artist yourself of course)

  3. Evan on June 21, 2020 at 5:30 pm

    Awesome article about merch by Amazon, I’ve been selling merch for over 2 yrs now and still was able to get a couple of golden nuggets from this post. For those of you looking to get started, I highly suggest that you do a lot of research before pulling the trigger, believe me, this will save you both time and money in the long run, don’t be lazy, this is a real business opportunity!